Real Estate SERP Analysis — Egypt

SERP shape changes with intent — head terms surface aggregator carousels and Maps packs; brand queries surface developer sites; long-tail surfaces PAA + image packs. The page format must match the SERP, not the brief.

• High competition
• Navigational intent
• Informational intent
• Long-tail

• Per-intent page templates: aggregator-style, brand-entity, guide.
• FAQ block on every cluster page to capture PAA features.
• Image-rich galleries with Arabic alt text for image-pack visibility.

• Trying to beat aggregators on "شقق للبيع" head term — wrong battle.
• Same template used for guides and listings — neither ranks.
• No image SEO — alt text empty or copied from the file name.

• Real Estate SEO Hubمركز السيو للعقارات
• Real Estate Keywords Egyptالكلمات المفتاحية للعقارات
• SEO for Compounds Egyptالسيو للكمبوندات
• Real Estate SEO — New Cairoالسيو للعقارات — القاهرة الجديدة
• Administrative Capital Real Estate SEOالسيو لعقارات العاصمة الإدارية
• Apartment Keywords Egyptالكلمات المفتاحية للشقق

SERP shape changes with intent — head terms surface aggregator carousels and Maps packs; brand queries surface developer sites; long-tail surfaces PAA + image packs. The page format must match the SERP, not the brief.

• High competition
• Navigational intent
• Informational intent
• Long-tail

• Per-intent SERP shapes are stable across crawls: head = aggregator carousel, brand = developer/aggregator, long-tail = PAA + Image Pack.
• Local Pack triggers wherever a city or sub-area is in the query — even when the user did not add "near me".
• Video carousels are appearing on compound brand queries (developer YouTube tours) — a fresh opening.

Search is dominated by informational intent, with informational, transactional a clear second.

Across the 4 clusters feeding this page, 5% of tagged keywords sit in the informational bucket, and 1% in informational, transactional. That tells us the page architecture should lead with the format that resolves that intent — guides and explainers for informational, comparison and shortlist pages for commercial, lead-capture for transactional.

• informational5%
• informational, transactional1%
• commercial1%
• navigational0%
• transactional0%
• informational, navigational0%
• informational, commercial0%
• navigational, transactional0%

معظم الكلمات في هذه الصفحة من نوع بحث معلوماتي (5%)، يليها بحث معلوماتي بنسبة 1%. المحتوى يجب أن يبدأ بالقالب الذي يخدم هذه النية أولاً.