كيف نقرأ سوق البحث المصري
Every recommendation we make starts from a structured view of search demand — clusters of related queries, the intent behind them, and the page-type best suited to win them.
This page explains the structure we use to classify Egyptian search demand. Real keyword volumes, CPC, and difficulty are only shown when a verified export is connected to a specific client project.
Data integrity pledge
No fabricated volumes. No invented difficulty scores. Strategy is built from real exports and verified SERP review.
Each row in our intelligence dataset describes one query: its industry, location, intent, parent topic, cluster and the page type best fit to capture it. The same structure powers strategy across every site, while the data behind each site stays unique.
Industry, intent, location, parent topic, cluster, suggested page type and editorial angle — for every keyword.
We plan around clusters of related queries, not single keywords. Each cluster maps to one strong page.
Local, commercial, transactional, informational — intent decides the page type and the call-to-action.
نوايا البحث الأربعة
Every query in the Egyptian market is sorted into one of four intents. The intent decides the page type, the layout, the CTA — and whether the query belongs in a service page, a location page, a listing page or a guide.
Local
The searcher wants a result tied to a specific Egyptian city, district or branch — usually triggers a Maps pack.
الباحث عايز نتيجة في مدينة، حي، أو فرع معين في مصر — وغالبًا بتظهر باقة الخرائط.
Sample queries
Page type: Branch / city / area page
Commercial
Comparing options before buying — best, vs, top, reviews, alternatives. Decides who gets shortlisted.
بيقارن قبل الشراء — أفضل، vs، توب، مراجعات، بدائل — هنا بيتحدد مين يدخل القائمة المختصرة.
Sample queries
Page type: Comparison / listicle / category page
Transactional
Ready to act — buy, book, request, contact, price. The highest-value queries on the site.
جاهز يتحرك — اشتري، احجز، اطلب، تواصل، سعر — وده أعلى القيم على الموقع.
Sample queries
Page type: Listing / product / lead-form page
Informational
Researching the topic — how, what, why, guide, meaning. Feeds the funnel and builds topical authority.
بيتعلّم عن الموضوع — إزاي، إيه، ليه، دليل، معنى — وده اللي بيغذّي القمع وبيبني السلطة الموضوعية.
Sample queries
Page type: Guide / blog / hub article
المؤشرات اللي بنرصدها
No vanity metrics. We only track signals that change the recommended page or the priority of the work.
Industry
Which Egyptian industry the query belongs to — drives which service page wins it.
Location
City, district or country-wide — controls whether the page is local, regional or national.
Intent
Local, commercial, transactional or informational — decides the page type and the CTA.
Parent topic
The broad theme the cluster belongs to — used to build topical hubs.
Cluster
The set of related queries that share one page. We plan around clusters, never single keywords.
Page type
Service, location, product, comparison, guide — the recommended template for the cluster.
Language
Arabic, English or both — controls hreflang, URL strategy and content order.
Editorial angle
The hook that differentiates our page from the current SERP — written, not auto-generated.
SERP shape
Maps pack, PAA, image pack, aggregator dominance — defines what a winning page must include.
One row per keyword — qualitative fields that drive the page-type and the recommended SEO move. Numeric fields (volume, KD, CPC) are only populated for an active client project from a verified export.
| Field | Sample value |
|---|---|
| query | شقق للبيع في التجمع الخامس |
| language | ar |
| industry | real-estate |
| location | new-cairo |
| intent | transactional |
| parent_topic | compounds-and-units |
| cluster | tagamoa-apartments-for-sale |
| page_type | location-listing |
| editorial_angle | Bedrooms × price-band × payment plan |
| serp_shape | Aggregators · Maps pack · PAA |
| recommended_move | Build New Cairo location listing with payment-plan filter |
Qualitative rows only — query, intent, industry, location, page type, SERP shape, recommended move. When a verified client export is connected, the same component renders real volume and difficulty.
| Query | Intent | Industry | Location | Page type | SERP shape | Recommended move |
|---|---|---|---|---|---|---|
| شقق للبيع في التجمع الخامس | Transactional | Real Estate | New Cairo | Location listing | Aggregators · Maps · PAA | Compound-by-compound listings with payment-plan filter |
| best dermatologist cairo | Local | Clinics | Cairo | Branch / city page | Maps pack · Reviews · Directories | GBP optimisation + per-branch landing with reviews schema |
| best ERP software egypt | Commercial | B2B | Egypt | Comparison / listicle | Listicles · Vendor pages · PAA | Comparison hub with feature matrix + Egypt-specific use cases |
| ما هو السيو التقني | Informational | SEO | Egypt / MENA | Guide / pillar article | Featured snippet · PAA · Guides | Pillar guide in Arabic with crawl/render/index diagram |
| افضل مطعم في الزمالك | Local | Restaurants | Zamalek, Cairo | Branch / area page | Maps pack · Reviews · Lists | Area landing + GBP categories + review velocity plan |
| buy iphone 15 egypt | Transactional | Ecommerce | Egypt | Product / category | Shopping · Marketplaces · PDPs | PDP with Product schema, EGP pricing, shipping & warranty FAQ |
Note: no search volume or difficulty is shown here. These rows are qualitative — quantitative data is project-specific and only surfaced inside an active engagement.
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Once the demand map is drawn, we turn it into pages, internal links and a readable diagnosis file. Pick the entry point that matches where your site is today.
